WIIFM - The Secret To Being Number 1

Did you hear this radio announcement?

"Welcome to WIIFM - we're the number 1 radio station in the world - we always have been number 1 - and we always will be number 1.

Because we understand 1 very important principal.

We know, understand and believe in what WIIFM stands for -

And when you know, understand and believe in what WIIFM stands for - you'll be number 1 - just like we are.

What's that you just asked?

What does WIIFM stand for?

It stands for - "What's In It For Me"

This message has been brought to you as an Internet marketing service from WIIFM radio, your Whats In It For Me station - the number 1 radio station in the world.

Stay tuned - and be successful."

Do You Get It?

Everyone - including you - listens, reads and watches what the the world presents to them, wondering Whats In It For Me.

We're not talking about being selfish or "me" centered - instead, think about what YOU want to know when you hear, read or watch something.

Is it going to make your life better in some way?

You always want to know:

And What About Everyone Else

Yes, everyone wants to know whats in it for me - it's human nature.

Now Forget Me, Me, My, My

Take everything you do online and take the "me, me, my, my" out of it.

Instead, you want to focus on your audience - it's all about THEM. Replace writing about you and what you know, with writing that lets your audience know you care about them.

When "me, me, my, my becomes "you, you, your, your" then your target audience will start seeing the Whats In It For Me.

You Can Take This To Your Bank

Notice how I put some WIIFM into the headline above? Not "the" bank, but "your" bank.

Which bank are you more interested in? "The" bank or "your" bank? Where is your money and where do you put your money? YOUR bank.

Now here's something you can take to your bank because it translates into your customers.

"Your customers don't care about you - until you SHOW them that you care about them."

Why did I just capitalize all the letters in the word show?

Because that's exactly what you have to do - show them you care about them.

Remember the movie Jerry McGuire where actor Cuba Gooding's character is yelling into the phone at actor Tom Cruise's character by repeating over and over "Show me the money! Show me the money! Show me the money!"

Words alone don't do it - you have to SHOW them you care.

How?

Give them what you tell them you're going to give them - and then give them MORE than they asked for.

Link from your article or website page to another article with even more information.

Better Yet

Write an ebook on the topic and give it away!

Remember WIIFM?

How happy do you think your audience will be if you give them something of value - for free.

Write From Your Heart - Write For Them

When you start writing for your audience, you'll start filling a basic need - and you'll be a winner because you helped them.

How do you feel when someone SHOWS you they care about YOU?

Radio Station WIIFM Never Signs Off

The moment you forget to tell your audience whats in it for them is the moment you're sunk.

Look at your articles, your ebooks and your website pages from your visitors point of view.

Internet visitors need information

When you give them what they want - and then give them more - you've just helped them to fill a need.

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